Post by account_disabled on Jan 27, 2024 4:56:21 GMT
case you want to measure long-term engagement and interest Measure response rates, conversion rates, lifetime value, opt-in rates, unsubscribe rates, and cost per lead to check for further loyalty checks eCommerce CRO Marketing Tips rate is 2.5 to 3, so anything above that should be ok. While this varies from industry to industry, it’s a decent rule of thumb. 98 out of 100 Shopify clicks usually don’t convert. Here are a few strategies that can help you do better with Shopify or even your own sales portals.
AB test your landing pages or sales portals and find the phrases that operate the best according to customer experience optimization. Shopify has a whole guide about how to do this As with any sales Special Database process, keep the number of clicks between access to the page and the end conversion to a minimum. Use long-tail keywords to attract more specific niches within the target market. If you’re selling shoes, create a specific page for “best sneakers for running”. This specificity helps you get more fruitful commercial keywords Simplify your design to streamline sales. Your website might be turning off potential customers due to inefficiencies such as bad CTAs, sales buttons too far down the page or relatively hard to spot, bad descriptions for products, etc.
Frequently check your page speed to make sure it’s not causing bounce rate issues (check out our guide on bounce rate optimisation to understand how to do this) Add testimonials, socials, and as much social proof as you can show potential customers How to do an eCommerce CRO audit For any conversion rate optimization strategy, you need to do an extensive eCommerce CRO audit. Here’s what that has to involve: Begin by choosing the conversion actions to audit, starting with a focus on purchase conversions Prioritize the pages to audit, with emphasis on the homepage, collection pages, and product pages Analyze user behavior using tools like Google Analytics and heat mapping software Collect direct feedback from customers through surveys and interviews Address quick wins such as fixing bugs, improving loading times,